Wild Sugar Sewing and Fashion Design Lessons

Learn to sew, have fun, create your own unique style.

Crafty Bunch Has Ever-Evolving Market All Sewn Up!

The Cairns Post - 2015.11

Very proud of my sewing and fashion design students Josephine Pahl and Silvana Müller and their new adventure Handmaid’s Favourites. They’re featured in The Cairns Post today! Next Handmade Markets will be held on Sunday December 13 at The Cairns Showgrounds Congratulations Josephine and Silvana! heart emoticon Sajeela

Read Article Here

Photo Op!

Sajeela and Dameon Jamie

Dameon and I yesterday at The Pier. This photo was taken by Andrew Gordon Cairns Photography after the photo shoot yesterday for our boutique Wild Sugar. Photos of our beautiful models Cara and Sara will be seen soon on our Wild Sugar by Sajeela page. Thank you everyone for such a great job

Fashion Design Students | Meet Sara Hasham

I’m very proud of all my students and their accomplishments. Sara is one of my fashion design students that models for my label: “Wild Sugar by Sajeela” from time to time.

For more information regarding dressmaking classes please visit: www.wildsugarfashiondesign.com or call me at: 0431 156 469

Designer: Sajeela Jamie.
Model: Sara Hasham.
Photo: Junaid Mark.

Welcome Aboard Silvana!

Silvana is one of my dressmaking students who is now working with me at the Wild Sugar studio. Here she is wearing my Zodiac design that she made for herself.

For more information regarding dressmaking classes please visit my Course Description and Schedule pages or call me at: 0431 156 469

Model: Silvana Müller.
Photo: Junaid Mark Photographer

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Singer Mother’s Day Package Deals

Beehive Pfaff and Singer, Cairns have a fantastic offer for this Mother’s Day.  Get the Singer Heavy Duty 4426 for only $499 or the new Singer Heavy Duty 14HD854 for only $599 OR buy both for only $699!

Singer Heavy Duty Package Deal

These machines are fantastic! And this offer is not to be missed. Contact Beehive Pfaff and Singer today and tell them Sajeela sent you. 😉

Beehive Pfaff and Singer
Shop 1, 196 Mulgrave Road
Cairns, QLD 4870
Phone: 07 4031 3737

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Fashion Has Come Full Circle

This article appeared in the Cairns Post on 31 March, 2014.

Designer, Sewing Teacher Sajeela Jamie and Model Sara Hasham

Fashion Designer / Sewing teacher Sajeela Jamie looks on as model Sara Hasham tries on clothes made from curtains and n old dress. Sajeela will be showing JCU students how to recycle clothes ahead of the Sustainability Symposium & Fair next Month. Picture: Stewart McLean

RECYCLING just became fashionable.

And even an old curtain can be salvaged and reused as Sajeela Jamie showed with her display of revamped garments at James Cook University recently.

The designer and sewing teacher will host free workshops at the Sustainability Symposium and Fair next month where she hopes to inspire others to recycle clothing.

“It’s important we use every bit of material produced, particularly cotton which uses more water and pesticides in its production than any other fabric,” Ms. Jamie said.

“I’ll have handouts there on the day as well, about cotton and other important recycling information.”
This year’s symposium is themed “Challenging consumerism: The War on Waste” and will be held at the Cairns campus on April 11.

A clothes swap and Ms. Jamie’s free workshops will take place in the multifunction room of the Cairns Institute from 10am-3pm.

She will have patterns, four sewing machines and an overlocker on hand and has invited people to bring along clothes for altering and mending, as well as other garments and household items to be revamped.

The free JCU event will also feature a program of speakers, workshops, food, live music and stalls.

To register for the Sustainability Symposium & Fair next month, visit http://alumni.jcu.edu.au/2014SusSympFair

Sajeela Jamie on Sustainability and Clothing on ABC Far North Radio

I was on ABC Far North Radio this morning (2014.03.28) to talk about sustainability and clothing. Please note that in the interview I said that “to produce 1 tshirt and a pair of jeans we use 20 litres of water” I actually meant to say 20,000″.

Whoops! I can’t believe I said that! Anyway! I hope that you can come to the sustainability workshop at JCU on 11th April anytime between 10 and 3. See you there.

Cairns Life Magazine Stars of 2013 Wild Sugar by Sajeela

Cairns Life Magazine Wild Sugar by Sajeela Stars of 2013


be wild, be sweet, be you

That’s the motto for Sajeela Jamie’s clothing label, Wild Sugar by Sajeela, sold exclusively at her boutique on the popular Cairns Pier.

The slogan also captures the very essence of Sajeela’s personality and her vibrant, international fashion career. Her designs have sold in high-end retailers across the globe, including Myer and Selfridges.

But after 20 years of working abroad and living the high life, Sajeela returned to Australia to open her boutique and pass down her skills in design, sewing and pattern making as a teacher.

She remembers her own frustration at the difficulty of breaking into the competitive industry, and offers her expert knowledge to give aspiring designers the cutting edge.

“There are a lot of people wanting to be fashion designers, but in reality there are very few jobs in the industry,” she says.

“To be a designer you have to launch yourself, and to do that successfully you need to know exactly how to go about it.”

Sajeela’s own schooling in the industry came as a teenager in Perth. She was still in highschool when she began taking night classes and soon after started work at a local boutique, helping with alterations in between sales.



But it wasn’t until she went to Bali for a holiday that she got her big break.

“I was running out of money and I needed a way to support my son and me, I had some fabric so I decided to sell a few pieces,” she says.

“When I went to get business cards made it just clicked that ‘hey I’m a fashion designer’. I’d wanted to do it all my life and it never worked, but somehow I just fell into it.”

Her designs soon attracted the attention of buyers from all over the world, but while she designed and manufactured the clothes, they were sold under other labels.

Today there’s no mistaking the trademark bold designs of the Wild Sugar by Sajeela brand.

While her early creations were largely inspired by her own interests, these days her focus is on flattering, practical and adaptable fashion that can be worn to work, dinner, parties or even on holiday.

“I design different dresses that are appropriate to different age groups,” she says.

“Some dresses are made with young women in mind and other styles are for older women. I want any woman to feel she can walk into my shop and find something perfect for her.”

The Wild Sugar by Sajeela boutique is constantly growing, now stocking jewellery from ‘Jewellery 2 Match’ by Wendy, including a unique range of necklaces, earrings and



bracelets made from glass beads, crystals and precious stones. Sajeela has also launched a successful online store which she says was only made possible with the support of her husband Dameon.

“He works at the shop with me, helps source fabric and creates and manages my websites,” she says.

“Without his constant support the shop would not have been able to grow and evolve like it has.”

To learn more about Wild Sugar by Sajeela visit the boutique at the Pier or go online www.wildsugarbysajeela.com.au or www.facebook.com/wildsugarbysajeela.

* * *
All models wearing designs by Sajeela Jamie:

Olivia Seguin wearing “Night Rose” in black and silver.

Designer Sajeela Jamie wearing “Angel Lily” in black.

Alia Kassam wearing “Backless Jumpsuit” in orange and pink abstract.

Sarah Hasham wearing “Forever” dress in orange and blue butterflies.

Hair and Makeup for Sajeela and Alia provided by Jewel Hair Boutique.

Hair by Jasmine Barnes.

Makeup by Adele Sharvell.

Jewellery by Jewellery 2 Match.

Written by Michelle Dryburgh


CairnsLife Magazine Stars of 2013 Wild Sugar by Sajeela

CairnsLife Magazine December 2013 Online Edition